When it comes to high-end personal care, the packaging must work just as hard as the formulation inside. In this Brand Focus, we take a closer look at the packaging mechanics behind Crabtree & Evelyn’s Hand Therapy line—a masterclass in combining shelf appeal with maximum product protection.

Here is why this tube design stands out in the competitive cosmetics and skincare market:

Uncompromising Formula Protection

Delicately scented and highly nutritious formulations require robust defense against external elements.

• Aluminum Barrier Laminates (ABL): The core of this tube utilizes ABL technology, providing an exceptional barrier against oxygen, moisture, and light. This ensures the active ingredients and signature fragrances remain perfectly preserved from the filling line to the consumer's hands.

• Orifice Seal: A secure orifice seal provides tamper evidence and locks in freshness, guaranteeing that the product arrives to the end-user safely and without fail.

Premium Aesthetics & User Experience

A brand's identity is tactile, and this packaging ensures a premium feel at every touchpoint.

• High-Fidelity Decoration: Utilizing 4-color offset printing, the tubes feature vibrant, precise, and sophisticated artwork that captures consumer attention and communicates brand quality.

• Iconic Hexagonal Cap: Moving beyond standard closures, the custom hexagonal-shaped cap serves a dual purpose. It creates a distinct, recognizable silhouette on the shelf while offering an ergonomic grip, making it effortless for users to open and close the tube, even with freshly moisturized hands.

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