Earth-Conscious PCR Packaging Suite for FENTY Skin

To support FENTY Beauty’s commitment to the 3 R's (Reduce, Reuse, Recycle), SR Packaging developed a comprehensive, earth-conscious packaging suite that drastically lowers environmental impact without sacrificing the brand's premium aesthetic. This expansive project highlights SR Packaging's ability to precisely color-match FENTY's iconic lilac tone across multiple recycled material formats, ensuring a unified brand presentation:  

• PCR PET Bottles & Closures: The Fat Water Toner Serums utilize recyclable PCR PET bottles paired seamlessly with recyclable, matte lilac PCR PP screw caps.  

• PCR Tubes & Flip-Top Caps: The Total Cleans'r lines and Cookies N Clean scrubs are packaged in 30 mm and 40 mm PCR tubes featuring PCR closures. Notably, the face scrub utilizes a custom flip-top cap with a star-shaped, large-diameter orifice to easily dispense grainy textures.  

• Protective ABL Tubes: The 7 ml Hydra Vizor Invisible Moisturizer MINI relies on a gloss lilac-toned ABL tube (16 mm diameter) to protect the sensitive SPF 30 formula, secured with a gloss lilac PP screw cap and a tamper-evident foil seal.  

• Dispensing Pumps: The Hydra Vizor Mineral SPF 30 is housed in a recyclable matte lilac PET bottle, engineered with a custom lilac-toned PP dispensing pump and a matte lilac AS overcap for flawless daily application.