Function Meets Needs: Perfecting REVLON's Shake-and-Use Experience with PET Packaging

Discover how SR Packaging combined glass-like PET clarity with a leak-proof, flush-fit cap for REVLON’s iconic bi-phase makeup remover.

Brand Focus
July 30, 2024
Bottles
image of skincare line

The packaging design for REVLON's ColorStay Dual Phase Eye & Lip Makeup Remover perfectly balances sleek aesthetics with necessary functionality. 

Designed for a specialized "shake-before-use" formula, the packaging requires both a secure closure and high visibility to highlight the product's unique bi-phase nature.

4 Fl. Oz / 118 mL PET Bottle 

The choice of a clear PET cylinder bottle offers glass-like transparency with shatter-resistant durability and serves as a crystal-clear canvas for showcasing the two-toned teal layers of the bi-phase liquid, allowing the product itself to present on the shelf.

Flush-Fit Screw Cap 

The minimalist, black screw cap sits perfectly fitting with the walls of the bottle, creating a modern silhouette. Beyond its sleek look, the secure screw mechanism is functionally critical: it guarantees a leak-proof seal during the vigorous shaking required to mix the dual-phase formula before every use.

Decoration 

Clean, centered silkscreen texts in solid black maximizes the visibility of the internal liquid while maintaining REVLON's recognizable and sophisticated brand identity.

THE OPTIMAL USER EXPERIENCE

This packaging solution demonstrates how structural choices directly support the ultimate user experience:

  • Premium Feel: The flush-fit cap provides a sleek, high-end tactile experience.
  • Mess-Free Security: The engineered seal ensures the product remains completely leak-proof during the mandatory shake-to-activate step.
  • Everyday Practicality: The lightweight PET bottle keeps the product travel-friendly and safe for bathroom environments.

PET bottle +Flush-fit screw cap

For more information on similar packaging solutions, email sales@srpackaging.com

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