Function Meets Needs: Perfecting REVLON's Shake-and-Use Experience with PET Packaging

Discover how SR Packaging combined glass-like PET clarity with a leak-proof, flush-fit cap for REVLON’s iconic bi-phase makeup remover.

Brand Focus
July 30, 2024
Bottle
Screw cap
image of skincare line

The packaging design for REVLON's ColorStay Dual Phase Eye & Lip Makeup Remover perfectly balances sleek aesthetics with necessary functionality. 

Designed for a specialized "shake-before-use" formula, the packaging requires both a secure closure and high visibility to highlight the product's unique bi-phase nature.

4 Fl. Oz / 118 mL PET Bottle 

The choice of a clear PET cylinder bottle offers glass-like transparency with shatter-resistant durability and serves as a crystal-clear canvas for showcasing the two-toned teal layers of the bi-phase liquid, allowing the product itself to present on the shelf.

Flush-Fit Screw Cap 

The minimalist, black screw cap sits perfectly fitting with the walls of the bottle, creating a modern silhouette. Beyond its sleek look, the secure screw mechanism is functionally critical: it guarantees a leak-proof seal during the vigorous shaking required to mix the dual-phase formula before every use.

Decoration 

Clean, centered silkscreen texts in solid black maximizes the visibility of the internal liquid while maintaining REVLON's recognizable and sophisticated brand identity.

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THE OPTIMAL USER EXPERIENCE

This packaging solution demonstrates how structural choices directly support the ultimate user experience:

  • Premium Feel: The flush-fit cap provides a sleek, high-end tactile experience.
  • Mess-Free Security: The engineered seal ensures the product remains completely leak-proof during the mandatory shake-to-activate step.
  • Everyday Practicality: The lightweight PET bottle keeps the product travel-friendly and safe for bathroom environments.

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PET bottle +Flush-fit screw cap

For more information on similar packaging solutions, email sales@srpackaging.com

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