Incorporate recycled materials wherever possible!

Laura Mercier's circular approach, revamping Makeup Primer packaging using PCR tubes of exclusive design.

From design, tooling, and manufacturing, to decorating, SR Packaging works with Orveon Global to develop a complete customization, exclusive tube design for Laura Mercier Pure Canvas Primers, reducing plastic usage and incorporating post-consumer recycled plastics.

Orveon Global is striving to Change Beauty for the better.

www.orveonglobal.com

At Orveon, the team believes in sustainability that will enable healthier skin, for healthier people on a healthier planet. Reflecting on its product development to lead the beauty industry as sustainable face care experts, the team considers environmental impact in all ingredients, manufacturing, and packaging options. Pure Canvas Primers are one good example of reducing plastic usage and adopting PCR plastic to realize its sustainable approach.

Rise and Prime

Plastic reduction and PCR plastic

Using less plastic, the tubes for Pure Canvas Primers are lighter than the previous makeup primers, with the cap and heading made of post-consumer recycled plastic.

Gradient customization

While keeping the decoration as minimal as Laura Mercier's brand concept, the team opts for offset printing to achieve a gradation tone for the entire look, adding silk screen for the product texts.

Tube design exclusively for Laura Mercier

Brand exclusivity designed and tooled. Laura Mercier entrusts SR Packaging with mold tooling and tube manufacturing to have the screw cap and heading style fitting the function of Pure Canvas Primers to satisfy users with advanced makeup primer formulae & sustainable lifestyles, exploring a range of face primers designed to perfect complexion and enhance the longevity of makeup.

Find out more about Orveon Global.

www.orveonglobal.com

Contact SR Packaging for exclusive tube tooling.

sales@srpackaging.com