The exclusive packaging tube design for Revlon's Kiss Plumping Lip Crème

A custom PE tube with a flexible slanted applicator for optimally smooth, plumping lip gloss application.

Brand Focus
March 10, 2020
Tubes & Closures
image of skincare line
Revlon Kiss Plumping Lip Crème

In our latest product spotlight, we are excited to feature the Revlon Kiss Plumping Lip Crème, a product that perfectly marries rich cosmetic formulation with innovative packaging design.

This highly pigmented lip gloss is engineered to deliver both vibrant color and exceptional user comfort, resulting in a spectacular plumping look that consumers love.

Product & Packaging Specifications

To better understand the mechanics behind this successful launch, here is a breakdown of the product's core components:

  • Formulation: A rich, creamy, and highly pigmented lip gloss designed for a voluminous, plumping finish.
  • Packaging Material: Housed in a sleek, durable Polyethylene (PE) tube.
  • Dimensions: Diameter 13 mm / Length 100 mm, offering a perfectly portable and ergonomic profile.
The Applicator & User Experience

The true differentiator of the Revlon Kiss Plumping Lip Crème lies in its delivery system.

The PE tube is fitted with a highly flexible, slanted-shaped applicator. This specialized design serves a dual purpose:

  • Optimal Product Supply: The slanted tip ensures the perfect amount of creamy lip gloss is dispensed with every use, preventing waste and ensuring an even coat.
  • Sensory Application: The flexibility of the applicator allows it to contour perfectly to the lips. As it glides over the skin, it provides a gentle, soothing feel, elevating the standard application process into a premium sensory experience.

The Revlon Kiss Plumping Lip Crème demonstrates how precise packaging dimensions (13mm x 100mm PE tube) combined with a flexible, slanted applicator can maximize the performance of a highly pigmented formula, ultimately delivering a superior plumping effect and a soothing user experience.